Stateside brands always feel out of reach for me, probably because of the geographical distance; so any chance I get to buy anything from a US brand, I take it! One brand that has been on my radar for some time now is Eric Emanuel. The sportswear brand is known for its simple yet distinctive clothing such as shorts and hats emblazoned with the popularized ‘EE’ logo.

Having seen the brand on most of my New York based fam, I knew I had to hop on it ASAP and luckily Eric provided the opportunity by releasing shorts every Friday for the past 21weeks in a variety of styles and colours.

As I calculated the time difference with precision, you might be thinking what’s the hype about basic shorts? These aren’t just any old shorts, they are high quality printed shorts, ranging from sweat-shorts to mesh shorts – which are just fire! These are the kind of items that could give a fit the final look they need to pop off- its the epitome of cozy cool! Personally, I’d love to see the brand do a US to Europe collab with Patta.

Seen on the likes of Sober Yung Walter and Lil Baby, its no wonder that every single drop was sold out within a few minutes which means you have to resort to Grailed for a chance to purchase. Though I might have had 21 weeks of taking L’s, Eric Emanuel does not, as he’s constantly winning with these. You can see the effort that has gone into making these, ironic as it allows the wearer look dope effortlessly; A definite nEEd!