Dear Reader,

To save you asking “what do you do?” here goes;

My role is to answer the question “how can we do this better?”, to place this is under an umbrella and for want of a better word- I am a brand strategist. Which means it is my job to know what is working and what isn’t and how I can take a brand or individual from point A to Z and ensure they have the tools to thrive consistently.

As a brand strategist,  it’s all about connectivity; linking ideas, brands, and creative solutions to deliver a package that helps a brand or person. Whether it be helping you plan a look-book, event, collaboration, or getting into retailers, I leave every brand or individual in a far better position, and undeniably more self sufficient. Using my network, my goal is to ensure that you are better off, that a brands visibility is increased and they are aligned with the right people in the industry.

So why the blog? I’m passionate about the brands I see out there that have great potential or are already killing it, and as a result I want to showcase them. Some of them may already be clients, while others are prospective clients,  and some are just plain brands I love! I want the world to see what excites me, this blog is a one stop shop to know what’s hot both in and outside of the UK, and some of these brands may not have the resources for such press. I have two strands under my Vandal Way entity which are: Vandal Way the fashion blog, and Vandalway Talent Management where I showcase the work I’ve done with individuals as PR Management- boosting their careers within their respective fields.

This is your chance to know how my mind works; what I like, trends I’ve noticed, what I’ve done, where I’ve been, and anything in between that helps you decide to create or restructure your brand The Vandal Way. To put it quite simply, this is a snapshot of my mind and quite often the catalyst of the work I undertake with any given brand.

Peace & Love

Your influencer’s influencer.