As you know sustainability is king, and finding inventive ways to reuse old materials is increasingly appreciated. One brand that knows this all too well is Never Too Much Basic.

The Italian brainchild of Davide De Vivo and Matteo Paloni, the Napoli brand follows the ethos of true sustainability as it creates its pieces from scrap material and also employs energy efficient manufacturing practices within their studio. The result of this is upcycled statement pieces inspired by the world around them.

Never Too Much Basic is a fitting name for the brand as they experiment on denim, and produce distressed looks in an exaggerated form. From the jackets to the hats, the brand seeks to present pieces out of the ordinary, stating that such daring design could never be too much. The brand is ripe for those that wish to live in the spotlight.

Much like Italian luxury brands, NTMB produces high quality products. They’re denim pieces are heavy and structured for resistance against the elements. Despite their rugged appearance the brands creates each piece with ample reference in mind. For example, it’s gradient blue bucket hat is made to represent the colours of Naples whilst its sturdy structure is to mimic a coat of armour; something we greatly need in these times. It’s uniquely shaped triangle bag was created to represent the holy trinity to protect and provide prosperity.

Never Too Much Basic has created a collection with roots linking back to the culture of its homeland whilst remaining environmentally responsible. A brand that keeps us looking distinctive whilst doing good for the planet should never be too much for us!