Usually when we think about our favourite transatlantic brands , they’re located in New York or LA. However with the sheer size of the US if you look hard enough you’ll find a myriad of brands located outside of the fashion hubs that are literally putting their city on. 

Such is the case for Utah based brand Badson which has lept to popularity with its innovative design. The brand has showcased a number of pieces each with its own unique style and structure utilising methods such as embroidery, darts, distressing and even padding.

While Badson flies the flag for streetwear in Utah, they remain firmly in a league of their own and continue experimental design with pieces such as their Speaker ‘Oxygen’ jacket with 32 speakers inserted into the body of the jacket. In honesty its entire padded series are a thing of beauty and if we’re talking fashion Badson alone could bring Utah to the global stage- they got it Bad!